Brand Owners
Problem
You've spent countless hours and untold dollars building your brand. Perhaps you've even invested in an online trademark protection and monitoring service to guard your hard work and competitive advantage.
Now you're faced with a new – and growing – threat. Digital thieves are registering misspelled domain names that are just a keystroke away from your trademark. This practice redirects your customers to sites full of advertisements, viruses or worse – all because of a simple typo. Not only are you losing and confusing valuable customers, you may also be paying for keyword clicks on these fraudulent sites. If your trademark is even moderately well-known, there are undoubtedly dozens, if not hundreds, of these sites out there.
Solution
CitizenHawk's digital brand management solution, TypoSquasher, helps brand owners monitor, protect and enforce proper use of their brand online. TypoSquasher crawls the Web to identify nearly all instances of cybersquatting that infringe on a company’s brand, sends notices of fraudulent activity to domain owners, interrupts the flow of money being paid to cybersquatters, and automates legal action to get fraudulent sites stopped for good.
TypoSquasher makes it possible to successfully reclaim your valuable digital real estate in a cost-effective and timely manner.
Benefits
- • Prevent misdirection to competitor sites
- • Recapture lost or misdirected revenue
- • Decrease payouts for fraudulent affiliate traffic
- • Protect company and brand reputation
