Identifying Potential Problems:
Companies with strong brands and significant Internet visibility are at tremendous
risk for online brand misuse or trademark infringement – ranging from typosquatting
and logo abuse to unauthorized product distribution (including counterfeiting).
Marketing, legal, compliance and public relations executives concerned with protecting
their companies’ brands have a compelling interest in combatting such abuse. Their
first challenge is to uncover instances of misuse within the vastness of the Web.
The second is to respond effectively, managing the various actions and processes
efficiently to ensure successful remediation.
Overcoming such challenges requires powerful technological capabilities like those
provided by HawkDiscovery™ – CitizenHawk’s sophisticated Online
Brand Protection platform. HawkDiscovery is a cloud-based tool that
enables users to search the entire Web to detect the use of trademarked terms and
phrases, helping uncover instances of infringement and other forms of misuse and
abuse. It also permits monitoring of content on specific websites and produces alerts
notifying users of new activity.
HawkDiscovery also boasts a potent, fully integrated workflow and case management
system that acts as a kind of Customer Relationship Management (CRM) system for
brand protection. The HawkDiscovery case management system lets users analyze and
assess particular instances of online infringement, determine appropriate responses,
and manage remediation activities from initial detection through final resolution
– with every action tracked, recorded and shared with appropriate personnel.
Complementing HawkDiscovery is an array of optional online brand protection tools,
each designed to detect a specific form of online brand infringement. While each
of these tools has a specific function and capability, they are all seamlessly integrated
into the HawkDiscovery platform.
Online Brand Monitoring Tools
HawkTypos™ can generate thousands of domain-name permutations,
confirm whether such domains are registered, and identify common ownership, notwithstanding
efforts to obfuscate such ownership via asset shielding or inexpensive privacy services.
HawkImages™ is a powerful tool for determining how a company’s
logo and other proprietary images are being used – or misused – on the Internet.
For example, HawkImages’ advanced pixilation technology enables the user to detect
unauthorized use of a logo, such as false claims of affiliation. It also helps companies
confirm whether their business partners are fully compliant with agreed-upon standards.
HawkAuctions™ allows one to continuously monitor a brand (or brands)
on the world’s top auction, exchange and classified advertising sites, obtaining
real-time information, detecting sales patterns and identifying sellers operating
under numerous aliases.
HawkSocial™ lets users monitor what people are saying about a specific
brand on the world’s most popular social networks while measuring the sentiment
of such communications. It can provide a fast, easy-to-read “footprint” of a company’s
social media presence, whether by geography or by specific social network.
HawkKeywords™ allows businesses to easily ascertain whether their
affiliate publishers are in compliance with the terms of marketing agreements while
providing the user with valuable intelligence on competitors’ marketing efforts.
HawkUDRP™ is a powerful tool for pursuing – and winning – UDRPs
(Uniform Domain-Name Dispute-Resolution Policy). CitizenHawk is the world leader
in filing UDRPs, winning 99 percent of our cases and recovering more than 20,000
domains on behalf of our clients. We have taken advantage of our knowledge and experience
to create an automated system that enables clients to effectively collect evidence,
generate the necessary documentation and complete the entire domain recovery process
quickly and cost effectively.
If you are responsible for protecting your brand and other intellectual property
on the Internet, you owe it to yourself to learn more about CitizenHawk’s online
Brand Protection services. For a risk-free, no-obligation demonstration, please
contact us at 1-949-825-8174.