Identifying Potential Problems:

Protecting your domains, your brands and your corporate reputation requires continual diligence. Typosquatters and other cybercrooks are constantly seeking to exploit vulnerabilities in your online presence. You want to identify potential breaches before they become significant problems.

The sheer vastness of the web precludes any sort of manual monitoring. The only way to efficiently protect your brand online is through advanced technology tools – such as those employed by CitizenHawk.

Advanced Online Monitoring:

Using sophisticated algorithms to monitor online activity, we can shine a spotlight on fraudsters trying to divert your traffic and advertising resources. In addition, we are able to uncover:

• Unauthorized distribution of products and services
• Inappropriate online use of your logos and trademarks
• Company and product mentions in news stories, blogs, social media and elsewhere

…and much more.

CitizenHawk’s Online Monitoring Services:

Our Online Monitoring Services cover three major areas: Infringement Monitoring & Analytics; Compliance Monitoring & Analytics; and Reputation Monitoring & Analytics.

Infringement Monitoring & Analytics

Brand Abuse:

CitizenHawk’s comprehensive monitoring service employs proprietary, patent-pending technology that allows us to continually scan the web and uncover questionable brand abuse activities ranging from domainsquatting, typosquatting and pay-per-click (PPC) fraud to phishing and pharming attacks. This type of activity not only can decrease your revenue, but can also diminish your reputation, depreciate your brand equity and reduce consumer trust in your brand.

Citizenhawk’s Brand Abuse Solution:

Using an array of proven techniques, including search engine ranking analysis, adword tracking, PPC bidding patterns and survey scans, we maintain a hawk’s eye view of the online landscape, identifying potentially suspicious activity and reporting our findings to you. Our expert analysts will then offer response recommendations, which might include engaging our Global Domain Recovery services.

Compliance Monitoring & Analytics

Loss Prevention:

CitizenHawk’s Online Monitoring Services can also play a valuable role in loss prevention, while helping determine if channel partners are failing to maintain compliance with your distribution policies. By continuously tracking online classified advertising sites (e.g., Craigslist), major auction sites (eBay) and other commerce pages, we can discover unauthorized or illegal distribution activities, including sales of pirated goods, gray-market distribution of valid products, and illegal production and sale of counterfeit merchandise.

CitizenHawks’s Compliance Monitoring Solution:

In addition to detecting inappropriate or unauthorized online behavior, CitizenHawk can provide you the tools to assemble the evidentiary information needed to pursue legal action, if necessary. You also can engage our Global Domain Recovery services to execute a variety of response options.

Reputation Monitoring & Analysis

Brand Reputation:

Your greatest online threat, at least from an immediate financial perspective, is from cyber-scammers intentionally seeking to exploit vulnerabilities inherent in the web ecosystem. Yet other online hazards can inflict severe and lasting damage to your company’s reputation and brand identity, which are central to your business. Negative consumer posts, spurious rumors, unfavorable product reviews, and attacks from unscrupulous competitors and disgruntled employees can have a devastating impact on your company, its competitive position and its finances.

Unfavorable postings may be based on actual experiences and reflect a consumer’s genuine views of your company and its products and services. While painful, such posts can offer useful feedback and provide an opportunity to engage with important constituents. Yet all too often, adverse postings and antagonistic comments have little or no basis in fact. They can unfairly destroy a reputation developed through years of hard work and consistent delivery of brand promises.

Conversely, positive comments and favorable blog postings and news stories can have an extraordinarily favorable impact on your brand and reputation – particularly if the source is viewed as knowledgeable and credible. There are a variety of ways to take advantage of such reviews and comments.

CitizenHawk’s Reputation Monitoring Solution:

You and your public relations team are best qualified to determine appropriate responses to online mentions and chatter about your products, brands and services. However, you can’t respond unless you actually know what is being said about your company, products or services. And with the increasing tempo of today’s business world, you need to gain that awareness almost immediately.

CitizenHawk’s Online Monitoring Services provides that kind of real-time intelligence. We can monitor news sites for mentions of your company or brands, scan sites for customer reviews, audit relevant RSS news and blog feeds, and track social media and viral mentions to give you an ongoing evaluation of brand’s presence on the Internet.

Actionable Intelligence

CitizenHawk doesn’t overwhelm you with volumes of raw, unstructured data acquired during our monitoring activities. Rather, we appreciate your need for useful, actionable intelligence, and so we consolidate and summarize the information into well designed, easy-to-read reports that allow you to gain a quick understanding of how perceptions of your company and its products and services are being shaped on the Internet.

Monitor your brand

Contact us to discuss how we can monitor and protect your brand online.