Performance Pricing Enables Many Clients to Obtain Additional Services at No Cost
Aliso Viejo, Calif. – (May 19, 2011) – CitizenHawk, a provider of online reputation and brand protection solutions, has expanded its suite of services to offer clients an array of options for managing their online brands and digital assets. The company's new services -- Corporate Domain Management and Online Monitoring -- complement its proven capabilities in Global Domain Recovery.
The company's performance pricing model will enable many of its clients to receive additional services, such as domain management, for no additional cost.
"Our initial focus was on enforcing clients' intellectual property online, primarily by shutting down infringing websites and reclaiming the domains for the rightful trademark owners. Our results were undeniably impressive, and clients began asking us to leverage our detection capabilities for preventive services,” said David Duckwitz, CitizenHawk's CEO. "Clients can now opt to retain us for a single discrete service, such as online reputation monitoring, or for a holistic, 360-degree program that provides comprehensive domain management, online monitoring and brand enforcement.”
While most multinational organizations have accumulated extensive portfolios of domain names, many have found it challenging to manage them effectively, according to Duckwitz.
"Many companies lack standardized procedures for vetting, registering, and managing domains,” he said. "Moreover, the sheer proliferation of domains, combined with continual changes in domain name restrictions and requirements, can make managing a large portfolio a significant challenge for most organizations.”
Such organizations can now turn to CitizenHawk for assistance.
CitizenHawk typically begins an engagement by auditing the client's known domain portfolio, identifying its domain-name assets and analyzing the gaps in a managed portfolio. The company then consolidates these various domains into a single repository, where they can be managed efficiently and cost-effectively.
The company's domain management services include:
- Registration services for all generic top-level domains (gTLDs) and over 200 country top-level domains (ccTLDs).
- Local presence services for virtually any ccTLD.
- Unmatched expertise in the realm of defensive global registrations.
- Private registration services.
- CitizenHawk's domain management portal -- an intuitive, secure web-based platform.
- Dedicated account management from domain and brand protection experts able to provide ongoing consulting services.
- The ability for clients to obtain the service at no additional cost.
CitizenHawk's technologies, which were initially developed to detect typosquatting or other brand-infringing domains, can now be used to give its clients a more continuous and extensive view of their online presence.
"Organizations of all types are recognizing the importance of staying on top of consumer sentiment and identifying potential concerns as quickly as possible – ideally before they turn into significant problems,” said Duckwitz. "Uncovering negative sentiment such as unfavorable product reviews, negative consumer posts, spurious rumors and other reputational threats is particularly crucial. By uncovering potential threats when they first arise, companies can take immediate action and address them while they are still manageable.”
The sheer vastness of the web makes any sort of manual monitoring ineffective; the only way to truly keep track of what people are saying about one's brand on the Internet is through the use of advanced technology. CitizenHawk's technology doesn't just detect online brand mentions; it also filters and categorizes comments based on sentiment (positive or negative) and prioritizes them according to an assessment of the potential threat.
"We can scan the Internet as frequently as the clients wants – daily, weekly, monthly, whatever,” he said. "While much of our focus is on social media monitoring, which can be a very effective in detecting reputational risks, we also are able to identify instances of reseller non-compliance. Compliance transgressions are very common, but until now it has been very difficult to detect and respond effectively.”
Recognizing that companies can be overwhelmed by huge volumes of unstructured data, CitizenHawk takes care to present the information it gathers in a user-friendly format, complete with relevant screenshots.
"Quite a few companies could be considered data rich but information poor, which is of little value,” said Duckwitz. "We consolidate and summarize our findings into well designed, easy-to-read reports that provide true actionable intelligence.”
CitizenHawk is one of the world's top providers of online reputation and brand protection. The firm's primary services include Corporate Domain Management, Online Monitoring and Global Domain Recovery. CitizenHawk's objective is to make trademark enforcement a source of revenue for its clients.
CitizenHawk has reclaimed millions of dollars in lost revenue for its clients, which include some of the world's best known companies and brands. Its success is based on an array of factors, including proprietary, patent-pending technology; an in-depth understanding of the Internet, domain management and e-commerce; superior client service featuring dedicated account management; and a flexible, consultative approach to each client engagement. CitizenHawk is a closely held, venture capital-backed company. Its headquarters are in Aliso Viejo, Calif.
