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CitizenHawk

If SOPA and ACTA were in the Land of Oz

by Ann Satterfield 14. February 2012 02:29
It’s not hard to transpose the current online copyright infringement battle with what went down in Oz. PIPA and SOPA would represent the Wicked Witch of the West and ACTA the "great and powerful" (but slippery) Wizard. [More]

Coping with the Internet’s "Dark Side"

by CitizenHawk 11. February 2012 04:04
Our world is in the midst of a communications revolution, with the Internet’s explosive growth creating benefits ranging from significantly improved advertising ROI and immediate access to multiple information sources to reductions in businesses’ operating costs. [More]

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Case History

SOPA Stalls, Opposition Soars, but Change is a Comin’: Are You Ready?

by Ann Satterfield 19. January 2012 01:53
Authors of both the House’s Stop Online Piracy Act (SOPA) and its Senate sibling, the Protect IP Act (PIPA), finally backed off their zany plan for making critical changes to the Internet and DNS system without actually consulting technical experts
[More]

New Year’s Resolution: An Effective Domain Management Strategy

by CitizenHawk 14. January 2012 04:42
Businesses are working assiduously to launch new initiatives, update policies and prepare for new product or service introductions. Unfortunately, far too many will proceed without first consulting those responsible for protecting the organization’s intellectual property or managing its Internet domains. [More]

Online Brand Protection - The What, Where and How

by Emely Romero 8. December 2011 23:05
Companies that fail to defend their brands by monitoring use on the Internet face considerable risks: compromised brand integrity, diminished customer loyalty and increased vulnerability to revenue losses. [More]

Will cybersquatters exploit ICANN’s new gTLD initiative?

by Ed Schandlbauer 6. December 2011 22:49
We are at least nine months to a year away from cybersquatters gaining the opportunity to exploit newly approved generic Top Level Domain (gTLD) web suffixes. [More]

The Brave New World of Social Media Monitoring

by Ann Satterfield 24. November 2011 01:10
Companies are quickly learning that they ignore online chatter at their own peril. How can you implement social media monitoring into your social media strategy? Learn more! [More]

Domain Management for "Occupy Wall Street"

by Dustin Busmann 24. November 2011 00:51
Good internet-domain-names are essential to spreading any message. What can you learn for your Domain Management Strategy by taking a look at “Occupy Wall Street’? Find out!
[More]

Compliance and Brand Identity Protection: A Multi Level Marketing (MLM) Challenge

by CitizenHawk 15. November 2011 21:51
As a MLM company, you need to consider how to effectively balance the needs of both affiliates and your brand - by providing your affiliate marketing partners with the tools necessary to succeed while avoiding a “Wild West” environment in which your intellectual property is threatened. In short, you must ask yourself whether your strategy protects the company’s reputation and interests while simultaneously helping your distribution network be as effective as possible.
How to accomplish this? Learn [More]

Media attention on Typosquatting and Brand Infringement grows

by CitizenHawk 15. November 2011 21:33
The News Media, big names in business, and the government are starting to give typosquatting, counterfeiting and other forms of brand and IP infringement the attention they deserve. A 2010 study…estimates that typosquatting costs the 250 most-trafficked websites $285 million annually in lost sales and other expenses. Last week Bloomberg BusinessWeek published an article ... Read [More]